KPO / Research / Analytics

Knowledge Process Outsourcing is the process of outsourcing knowledge intensive activities that are data driven and encompass the process of gathering, managing, analyzing and delivering objective insights into businesses.

List of Major Profile, Desired Experience and Tentative Salaries Offered for this Industry in India-

Market Research, Analytics and Management Consulting Industry in India

What fuels the Market Research and analytical Indian market is the progress of space for analytics, growing artificial intelligence, remote application, consumer need insight and what not.  More and more companies are getting into building and incorporating analytics in every way possible, since it has become the best revenue driver for IT companies and many domestic firms. Talking about market research industry the growing demand by global companies and various clients for cost – effective and well researched services is resulting in rapid growth since past few years.

The Market Size and GDP Share of Market Research, Analytics and Management Consulting Industry in India

In the recent report in Avendus analytical and market research industry will become fifth of India’s knowledge process outsourcing (KPO) market which will be worth of $5.6 billion. Furthermore, management consulting in India is estimated to be worth 30 crore industry growing at a CAGR of 30 % which in turns drives some huge opportunities for job -seekers. Yes, India does need to cover up and work hard in this field but the GDP share has been stagnant through 2, 3 years now at 0.6 to 0.7 % as per the Economictimes Survey.

Major Hub of Market Research, Analytics and Management Consulting Industry

Cities like Bengaluru and Delhi are the hub of the analytics industry in India. Moreover the market is also spread over among new cities like Chennai, Hyderabad and Pune rapidly. More and more start-ups are budding in these regions resulting in the ultimate hub of market research and management consulting industry. 

Job Profiles in Market Research, Analytics and Management Consulting Industry

Communication and basic skills are necessary for any job aspirant in research and analytics field. Being well versed with accounts, finance and recent issues can be of great help. A bachelor’s degree in finance will work, all in one the candidate should be organized, good with numbers and logical at the same time. The list of job roles in market research and analytics industry is provided below. You can also consult GCS Services for a better understanding of your choices.

Top 10 Market Research, Analytics and Management Consulting Industry in India

This era is the best time for the start-ups where data scientists and analysts are playing a huge role. Big data and science projects are now receiving huge attention from investors nowadays.38% of analytics professionals in India are employed with large-sized companies with more than 10K total employee base. Whereas mid-size organisations, the employee base in the range of 200-10K employ 33% of all analytics professionals in India and for the Startups that have less than 200 employee base ( 29% of analytics professionals in India).

Upcoming Trends of Market Research, Analytics and Management Consulting Industry in India

In future times the market research and analytics industry are going to be on every ones dream job’s list. The trends are going to move forward this industry.

  • Expecting a lot of action in the areas like e-commerce where analytics will cover the major space like Amazon , Snapdeal and Flipkart.
  • Tools like SAS will be still in demand and will be dominating the market but R and python computer languages will also start blooming in this space. So job aspirant should start focusing more on them.


Want to explore more in the analytical world then do connect with GCS- GWeKa consulting services today for a bright future.

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